China lockdown 20227/30/2023 ![]() Luxury hotels, bed-and-breakfast stays, vouchers for business-class airplane seats, and high-end car rentals have been highly sought after by consumers. The growth in sales of high-end products has been particularly robust. Additionally, the number of travel agencies with transaction values exceeding 10 million yuan tripled compared to last year. Nearly 80 percent of retailers saw sales revenues increase by more than 50 percent compared to the previous year. In the case of domestic travel packages, the transaction value this year was more than six times higher than the value during the shopping festival period last year. The platform experienced a 160 percent year-on-year surge in the number of travel product orders it received, and the number of consumers making purchases doubled compared to last year.Īccording to a research report from Bank of Communications International, the amount of money they plan to spend on domestic travel is expected to surge by 169 percent compared to last year, reaching approximately 96 percent of the pre-pandemic level in 2019.įliggy reported that during this year’s June 18 shopping spree, four retailers on their platform achieved transaction values exceeding 100 million yuan (US$13.9 million). ![]() However, some companies have extended the period. Fliggy, the online travel branch of Alibaba Group, organized a promotional shopping event that started on May 18th and ended on June 20th. Traditionally, the sales event has been limited to June 18th. Industry experts have observed a notable recovery and growth in sales of long-distance travel products. Surge in Summer travel booking deals, for June 18 sales. As the summer vacation approaches, China’s domestic travel market has witnessed a significant increase in bookings during the recently concluded June 18 online shopping festival. Experts anticipate that consumption will play a vital role in China’s economic growth, with final consumption accounting for over 60 percent of economic growth. Outbound trips have increased twelvefold, with Southeast Asian countries being the preferred destinations. Online shopping platforms have witnessed a significant surge in tourism reservations for the festival, with a year-on-year increase of 600 percent. Short-distance travel has also become a trending option for many during the three-day holiday. Traditional folk tourism has gained popularity among Chinese travelers during the festival, with cities renowned for “dragon boat racing,” like Foshan, attracting numerous tourists from other provinces and regions. ![]() The “travel rush” during the Dragon Boat Festival is projected to result in 71 million passenger trips by rail from June 21 to June 24, averaging 14.20 million trips per day. This marks an 11.8 percent increase compared to 2019. ![]() Data from the China Railway reveals that on June 22, 2023, a total of 16.2 million passenger trips are anticipated, with 10,868 trains in operation. It is expected that over 100 million passenger trips will be made by tourists during this year’s holiday, generating approximately RMB 37 billion (US$5.15 billion) in tourism revenue. Dragon Boat Festival to see 100 million tourist trips. China’s consumption has been thriving during the traditional Dragon Boat Festival, surpassing pre-pandemic levels and making it the most vibrant holiday in terms of spending in the past five years.
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